Watch over 30+ industry experts discuss sales, marketing, and pivoting to gain traction and momentum in 2021 and beyond.

March 19-20, 2021

What is the Shirt Lab Summit?
The Shirt Lab Summit is a 2-day virtual event featuring over 30+ experts in the decorated apparel industry who will educate on a variety of topics related to sales, and marketing of the decorated apparel industry. Register for your free ticket today, and get access to watch the event when it airs live from March 19-20, 2021.

If you own a screen printing shop, embroidery shop, promotional products business or broker, or a clothing brand, then this virtual event is for you.
The Shirt Lab Summit was a 3-day virtual event held from June 1 to June 3, 2020 featuring over 30 experts in the decorated apparel industry who educated on a variety of topics related to sales, marketing and operations of the decorated apparel industry. You can relive and still learn from all that incredible content through the Shirt Lab Summit All-Access Pass!
The Shirt Lab Summit speakers have been featured in...
Our Incredible Guest Speakers 

Day 1 Speakers

Friday March 19th, starting at 10:00am EST

Fix This Next! Different is Better.
Process with Promo
Building Traffic on YouTube
Creativity is the Business Differentiator
Mindset, Mindset, Mindset.
How to Overcome Price Objections
Pivot from Live Printing to Virtual Events
Emerging from the Pandemic
Newletters, Sales Letters, and Your List
Company Stores
How to be a Lady Boss in a Tshirt World
Idea Generation
Increasing Sales with the Right Message
Marketing Your Shop
Direct Response Marketing in Niche Retail
Email Sales Strategy
Online Store Secrets
Marketing = Causing Change

Day 2 Speakers

Saturday March 20th, starting at 10:00am EST

Reactivating Customers
Connecting with New Leads
Profitable and Unique Decoration Methods
Building Better Sales
Increase Embroidery Sales + Tips
How Authenticity Drives Sales
Key Components to Consider When Selling Your Business
Purposeful Selling - Red Goldfish Book
Contract Printing Life - DASSIT!
Drive More Publicity
Return on Relationships
Creating Video Content that Sells
Systems, Processes, and Habits to Accelerate your Business
Sustainability in Garments = Sales
Customer Service Drives Sales
Bruce Ackerman
Roger Burnett
Social Good Promotions
Dan Carr
Carr Media
Dane Clement
Great Dane Graphics
Mark Coudray
Shelby Craig
Rocket Shirts
Dana Derricks
Dana Derricks
Todd Downing
Fat Dad Custom Designs
Josh Ellsworth
Scott Fresener
Mark Gervais
Ningbo Shenzhou Knitting Company
Charity Gibson
Peerless Umbrella
Jarrod Hennis
Rockford Art Deli
JP Hunt
Alan Howe
Joyce Jagger
The Embroidery Coach
Marci Kinter
Greg Kitson
Mindseye Graphics
Rock LaManna
LaManna Consulting Group
Justin Lawrence
Oklahoma Shirt Company
Jesse Martinez
Todd Moen
Kreativ Launch
Aaron Montgomery
2 Regular Guys
Ryan Moor
Ryonet / ROQ / Allmade
Adrienne Palmer
Screen Printing Magazine
Bill Petrie
Tiffany Rader Spitzer
Roeder Industries
Ken Seidl
Seidl Business Services
Charlie Taublieb
Taublieb Consulting
Brian Walker
IJet Technologies
Brad White
Gander Group
Lon Winters
Graphic Elephants
Tim Williams
YR Store

Checkout the Summit Schedule

All interviews each day will go Live at 10am eastern standard time (New York City).

March 19th
Recordings are available for 24hrs from 10am EST
  • Mike Michalowicz
  • Mark Graham
  • Lee Stuart
  • Marilyn Barefoot
  • Erin Pheil
  • Josh Ellsworth
  • Max Hellman
  • Mark Coudray
  • Darin Spindler
  • Erich Campbell
  • Latonna Roberson
  • Jeremy Picker
  • David Blaise
  • Brett Bowden
  • Cartess Ross
  • Shelby Craig
  • Tom Rauen
March 20th
Recordings are available for 24hrs from 10am EST
  • Ryan Moor
  • Jay Busselle
  • Jenna Sackett
  • Bill Petrie
  • Joyce Jagger
  • Meg Erber
  • Daryn Ross
  • Roger Burnett
  • Pete Junior
  • Nicole Rollender
  • Christopher Vos
  • Austin Albany
  • Christopher Blakeman
  • Milissa Clark
  • Jeff Traen
  • Marshall Atkinson
Your Summit Hosts

Tom Rauen

Tom is an entrepreneur and investor with a passion for community, marketing, and innovation.

Tom is the founder and CEO of EnvisionTees.com and 1800Tshirts.com, an Inc. 5000 company, and co-founder of Shirt Lab. Tom shares his marketing expertise with the Screen Print Marketing FB Group as well as group coaching and online courses.

Recognized Worldwide for his marketing stunts, most notably breaking the Guinness World Records for wearing the most t-shirts at once with 247 T-shirts, freezing a t-shirt in under 1-minute, and the infamous Pope Bracket.

Tom is an avid ultra distance runner and enjoys traveling with his wife Amanda and two children Thomas Jr. and Theodore.

Marshall Atkinson

Mesa, AZ-based Marshall Atkinson is one of the leading production and efficiency experts forthe decorated apparel industry. He is the owner of Atkinson Consulting, LLC.

As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflowstrategy, business planning, marketing, employee motivation, management, and sustainability.

He is a frequent trade show speaker, article & blog author, and is the host for the YouTubeshow for Jerzees “Adventures in Apparel Decorating” .

Marshall also co-founded a decorated apparel industry sales and marketing education companycalled Shirt Lab, with industry entrepreneur Tom Rauen.

The Shirt Lab Summit is Sponsored by:

You got Questions? We have answers.

How much does it cost?

Your online summit is FREE!! You'll have access to all the Free interview recordings for 24hrs each day.

When are the interviews available to watch?

We release each Day's recordings at 10am EST for 24hrs so on March 19th at 10am EST - Day 1 speaker interviews will be released for 24hrs, and on March 20th at 10am EST - Day 2 speaker interviews will be released for 24hrs. If you upgrade to the All-Access Pass, you will have access to all interviews after the event and can watch them on demand.

How long are the recordings available for?

Each Day's recordings are available for 24hrs only. We release each Day's recordings at 10am EST for 24hrs ONLY so you have plenty of time to catch the interviews you want to watch before they are removed 24hrs later.

Do I have to attend LIVE?

No, this is an online summit and all interviews are pre-recorded with our speakers. All interviews will be available for 24hrs once they have been released for you to watch.

How do I access speaker interviews?

You will be send an email link for a dedicated page with that Day's speaker interviews on, each day over the 2 day summit, click the link in your email and you will get immediate access and you can watch the speaker interviews from there.

I didn't get the email with the link on?

Please check your junk mail folder or type in your inbox search tom@shirtlabpro.com or Shirt Lab Summit and you should find the link, then don't forget to whitelist the address. Any issues, email support at tom@shirtlabpro.com

Where can I watch the Shirt Lab Summit?

You can watch the Summit interviews from any internet-connected device including smart TVs, smartphones, tablets, streaming media player and game consoles (provided you have a web browser).

Will I get a ticket in the Mail?

No, this is a virtual online event and your ticket is a virtual online email ticket, there is no need to redeem it anywhere, you will receive email links to access your speaker interviews over the course of the 2 day summit. So please use a real email address that you check daily or you will miss the email links.

What if I can't make one of the days?

You can upgrade your Free Ticket to the VIP-All Access pass which will give you 24/7 access to ALL replays in our dedicated summit hub as well as BONUS interviews, and other added Bonus's. Upgrade your ticket here -> 

What if I Miss one of the interviews?

You can upgrade your Free ticket to the VIP-All Access pass which will give you 24/7 on demand access to ALL recordings so any speaker interviews you miss, you can watch at a later time. Upgrade your ticket here. -> 

Are replays available?

For our Free standard ticket holders, replays are not available, but if you have our VIP-All Access Pass, you will find all recordings in the Shirt Lab Summit hub.
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