Stack of t-shirts for Shirt Lab Summit

Learn Profit Secrets from the Best

Shirt Lab Summit 2024 has an amazing line up of the best and brightest in the industry. Learn incredible profit-generating tips from our experts.

What is Shirt Lab Summit?

Shirt Lab Summit 2024 is a virtual event featuring industry experts sharing their thoughts, skill, and experiences regarding how to make more Profit. This year, we've divided the topic of Profit into five categories: Sales, Marketing, Production, Type of Customer, & Type of Work.

Register for your FREE ticket today, and get access to watch the videos when they are available starting on Wednesday, November 13, 2024. If you own a screen printing shop, embroidery shop, promotional products business or broker, or a clothing brand, then this virtual event is for you.

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Ali Banholzer

Ali is the surviving spouse of Colonel David Banholzer (USAF). Raised in Washington State, she earned her Bachelor of Arts and Master of Arts in Criminal Justice from Washington State University. Upon graduation she worked as a Lead Analyst for the Spokane Police Department.

In 2004, she began MOSD LLC. In 2014 Dave was diagnosed with Glioblastoma Multi-Forme . Ali closed her commercial space and spent as much time as possible caring for Dave and their two daughters until his passing in November of 2016. In 2017 Ali re-opened MOSD LLC, now branded as Wear Your Spirit Warehouse and has continued to grow the brand. In late 2022, Ali joined the Shirt Lab team as an equity partner with founders Tom Rauen and Marshall Atkinson.

Ali is a graduate of Leadership Southern Maryland, is a community business advisory member for Calvert County Public Schools Graphic Arts Program, Anne Arundel Public School Innovative Design Program. She is on the Editorial Board of Screen-Printing Magazine and a contributing author. She is the recipient of the 2020 Women In Screen Printing Award. Ali is also a Lean Six Sigma Black Belt. Besides running the daily operations of Wear Your Spirit Warehouse, Ali mentors fellow business owners in the Apparel Decorators Business Sprint. Lastly, in her spare time, Ali volunteers as a Peer Mentor for T.A.P.S. (Tragedy Assistance Program for Survivors) and races sailboats on the Chesapeake Bay with U.S. Patriot Sailing.

Ali continues to live in Huntingtown MD raising her two daughters, Kate (21) and Caroline (19). Kate is a psychology student at Albright College in PA. Upon graduation she wants to attend graduate school and work in the field of child bereavement. Caroline is a freshman at George Washington University in Washington D.C. studying Chemistry and hopes to go into Forensic Science.

Marshall Atkinson

Mesa, AZ-based Marshall Atkinson is one of the leading production and efficiency experts for the decorated apparel industry. He is the owner of Atkinson Consulting, LLC.

As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability.

He is a frequent trade show speaker, article & blog author, and is the host for the YouTube show for Jerzees “Adventures in Apparel Decorating," and is the co-host of the Stahls' series "Heat Press Transformation."

His podcast, "Success Stories with Marshall Atkinson" is the leading audio podcast for the decorated apparel industry, and sponsored by S&S Activewear.

In 2024, Atkinson will release "INKclusivity: Company Benefits of Disability Inclusion & How-to Implementation Guide for the Print Industry" written with Jed Seifert, Vince Bartozzi, Patrick Bardsley, and Tim Howe.

Marshall also co-founded a decorated apparel industry sales and marketing education company called Shirt Lab, with industry entrepreneur Tom Rauen.

Marshall lives and works in Mesa, Arizona with his wife, Jody. 

He was recognized for contributing to industry education and was elected to the Academy of Screen and Digital Printing Technologies in 2020.

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